A good motivation theory has to realise the fact that we each get impressed differently. In the practice of neuro-linguistic programming or “NLP” this is taken into account in many ways. One of the more useful NLP theories is the concept of “away-from” & “towards” personalities.

Naturally, we each have both ways of operation as a part of the way we function, but often one is superior in each of us. Those in who the “towards” motivation rules will be more impacted by views of future benefits. Those with a chiefly “away-from” motivational style, will be more affected by opinions of escaping pain or trouble.

Why not use this test to get an idea about which motivational style dominates your personality? Just read the following two descriptions of what having millions of dollars could mean to you.

1. You are safe and secure. You never have to return to your job or do anything you do not want to do. You have the means to eradicate most of your problems easily. You have everything you need to be free & comfy.

2. You have the house of your dreams, and your favourite car too. You buy anything you need for you & your friends, and you do what you want. You have the ways to achieve any of your goals.

If the first description is more strong to you, you principally have an “away-from” personality. If you feel more affected by the second description, you have a “towards” personality. There are good & bad points to both cases. “Towards” individuals make good entrepreneurs, for instance, but often get into trouble because they don’t plan well enough to avoid problems. “Away-from” individuals manage things well & avert problems, but do not do as well at big goals.

So how do you use this motivation theory and this knowledge about yourself to your best advantage? Suppose you desire to make more money & you are an “towards” person. You would want to visualize the things you will purchase and do with that money, but also be conscious that you may be coloring over the problems. If you are an “away-from” person, you’ll need to continually remind yourself what a mess it will be if you fail. Otherwise you’ll lose your motivation once you reach some level of comfort.

Of course, when you realize these two motivational ways, you can also influence others more easily. If you wanted to sell a new car to someone, for instance, you would first assure if they are motivated away from things or towards things. For the former, you might explain how this new car will mean no more used-car troubles, or how it will make life easier. For the latter, you would explain how great they’ll look in it, or what it can do.

You can play with this theory, & practice using this knowledge to charm others, but don’t forget to regulate yourself. While it is useful for understanding & charming others, this is a motivation theory that is best used to impress your own self improvement.

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